We rebuilt their website from scratch, incorporating the new brand strategy in terms of its product positioning, copywriting, calls to action and general aesthetic.
Our new brand aesthetic spoke volumes toward their target audience, and they received a brand style guide that showed them exactly how it should be applied across various media.
Here's how we did.
The following data is based on a 3–month period before the launch of the new materials, and the 3–month period following it.
In actual fact, the period leading to the launch was the busiest time of the year for the client, followed by the least busy time of the year, making this even more remarkable.
|CR visits > leads||4.27%||6.05%||+42%|
|CR leads > contracts||0.54%||1.49%||Tripled|
|Avg. order value||£1,577||£3,328||Doubled|
|Total value||£4,732||£29,972||6X more|